Potential Hegemony

For the hegemony project I will be looking at Facebook. Since Facebook is new it is not fully immersed in complete hegemonic tendencies. For example we can look at what controls My Space or Xanga and see that they have already been completely bought out by huge media companies like News Corp. Facebook is still it's own entity, it is just beginning its move towards a controlled social environment. Facebook can use all of the information posted on its website for its own purposes so it is like a goldmine for the advertising industry. Microsoft has bought a tiny piece of Facebook, 1.6%, for $240 million. This shows us that people are taking personal information seriously.
If this site moves towards a more IAO tendency then Facebook should be considered a place perfect for advertising companies. There is so much information available from Facebook and it seems Mark Zuckerburg doesn't mind to expose this information to the highest paying customer.
Because this site has the potential to become a largely controlled social place I would like to provide the information on its move towards just that. Other people have an interest in this so we will take it to the next level.