Class focus was on semiotics, which is still a concept I have yet to completely grasp. I've asked my mom about it, looked at cultural studies books, found definitions on wikipedia.org and it has made a difference in my understanding. Hopefully I'll be capable of talking about some cultural issue or phenomenon in a semiotic sense. Semiotics is such a complicated way of looking at things, in my opinion. The theory I comprehended most was how we view the world. Denotation, connotation, ideology. This seems to be exactly what I do when I look at anything in the world and I have some major connotations about things.
There are connotations everywhere, good ones and bad ones. I think of my car, I think gas-guzzler, money consumer, earth destroyer, but yet I still drive. On the other hand I think of my car as my way of getting from point A to point B. Without it, I would be stuck with using the bus, or a bike, or any other form of ‘green’ transportation. When breaking down these points, I can look at any form of medium and we usually have negative connotation towards it. TV is used to commercialize, to materialize, to make us buy things. Internet is also an advertiser. What do these things do to us? Are we willing to fight it? It doesn’t seem like there is much protest to the things that enhance our lives. Even though these things give us more time to work, they do make our lives easier in some way and protesting against it involves either not using it, or being a hypocrite.
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