Ten Things Wrong with the Media 'Effects' Model

It seems to me that people doing research on the effects of TV needed to realize that the methods they were using weren’t very effective. They needed to see that television influences our reactions, it doesn’t simply change our behavior. In my experience I have never seen any type of violence shown on TV turn into immediate behavioral changes. When living in Iraq I would often see, with my cousins, executions being shown live on the National Iraqi channel during that time, which was the only channel for the non-fly zoned area. People lined up, blind folded, then shot in the face by Saddam’s soldiers. My cousins saw these things, I saw these things and it was a common occurrence and not one of my cousins has any indication of violent or even aggressive tendencies and neither do I. Many other things have happened to my cousins and myself and still I see no change.
I support what David Gauntlett is saying. You must see how TV affects us in a broader sense, because TV is so broad. When looking at how children are affected by TV you should look at what they wear, what they talk about, to what extent does their knowledge go and where does that information come from. It seems that this should have been obvious after so much rigorous research, but it seems this is only being realized.